Monday, February 14, 2011

The Stronghold, Purveyors of Fine Denim




Most of the people, places and things I come across are found on prolific adventures. One of my favorite places to visit is Abbot Kinney Boulevard in Venice Beach, California. There are all sorts of gems and eclectic things in this little coastal town of California that there is always something new to see and experience with each visit. The Stronghold Building is one of those places of admiration that exudes and preserves a bit of history. First off, the building is of brick and dated from the early 1900’s. There is so much character there that The Stronghold denim parlor really helps blend the history and “vintage-ness” of the building by revealing what true denim is. The place looks and feels incredibly authentic with decor: brick, paisley rugs bordered with hardwood panels, period furniture and antiques. The personality is brought out by the denim company’s expertise of original and true hand dyed and tailored denim jeans which was started in the late 1800’s. Adding to the fine denim, is a variety of additional working wear, shirts, oiled raincoats, leather belts suspenders and boots that accent the fine craftsmanship with a touch of ruggedness. When a place such as The Stronghold and their personal, vibrating with energy of vintage coolness and fine relaxed denim clothing, I could not hesitate for an opportunity to do some photography, I did just that:


William Sack, gm



Lastly, my dream is to do a period shoot of their clothing along with their fine list of customers and friends.

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